This morning there was an article I saw on FastCompany.com called The 10 Best Marketing Stunts Ever!

Here was their list and if the stunt resulted positively or negatively:
1. Aqua Teen Hunger Force - The Boston Bomb Scare - Negative
2. Nathan’s Doc-Approved Dogs - Positive
3. Last Days of Disco - Chicago White Sox “Disco Demolition Night” - Negative
4. Oprah’s Free Cars - Negative not for Oprah, for Pontiac
5. Taco’s New Bell - Fake purchase of The Liberty Bell - Positive
6. Steal This Identity - LifeLock - Negative (Lesson here, don’t challenge hackers.)
7. Guinness’s Bar Book - Positive
8. Snapple’s Giant Meltdown - Negative (honestly, I have never heard of this one.)
9. By Land, Sea and Air - British billionaire entrepreneur Sir Richard Branson - Positive
10. Name That Town - Hey for a 1950’s radio show this was ground breaking - Positive

So it is Friday and I am in a marketing and advertising critique mood, so here are my picks for my favorite and least favorite marketing stunts and advertising endeavors. (mine are in no particular order)

1. Kleenex Napkin commercial - “They don’t fall off your lap!” - I wrote a post about this commercial back in September.

2. Zoo York Roaches - Having been a skateboard kid growing up, this is one of my favorite Shock and Awe campaigns.

3. VW’s Tribute to Jerry Garcia Ad - I have the issue of Rolling Stone that has this ad in it. I think it is the definition of knowing your customers.

4. Budlight’s “Real Men of Genius” - Anyone who still enjoys or is forced to, listen to sports on AM radio is with me on this. Great way of using an inexpensive advertising medium.

5. Save By Zero! - I personally hate this commercial - Not only does it not make sense - this YouTuber says everything in his title for this clip, “Toyota Saved By Zero Loop From Hell Campaign” - Oh and don’t forget The FIXX sang that song.

6. Apple’s “1984″ - I am a huge Orwell Fan, and yes this commercial was genius, but anyone in advertising knows this. (awww remember books?)

7. Affiliate Marketing. - Hey some one buy this or buy this Please, Please, Please buy this.

8. Golden Palace.com - Jesus Toast, forehead ads, pregnant ads, oh and you can gamble there too. It was fun while it lasted.

9. Cap’n Crunch - I feel this was the beginning of the demise of literacy. Do kids even know how to spell Captain? When did MTV become a word? I would love to just LOL about all of this, but it really concerns me how the intelligence level is going down and the apathy level is going up in our society.

10. Viral Marketing - The reply all button started it all and now if you make a fool out of yourself or do something creative and it is digital, everyone knows about it.