Toys, Twitter and Today’s Advertising
All I have to do is post this photo and many of you are going to go crazy remembering all the great things you have gotten for the holidays over the years. Are you ready?

Ok to be honest I just wanted Jason’s ADD to really kick in tonight. (you’re welcome Jason!) This is a photo of just some of the great toys that I have been going through the past two nights.
On to a new topic for day 2 of the 30 day blog challenge. Lets see what could I blog about? I know Twitter! No I am not a guru, I will leave that up to John, however I do want to mention that according to the people in the know, my Twitter Nerd Level went up today because I set up a new Twitter account for Black Diamond Digital. Not that setting up a Twitter account is difficult, but what I did notice today is how effective a really well designed background image for Twitter can be.
Today we were able to create a Twitter page that really reflected the new direction that Black Diamond Digital is going. We blended our logo, colors and the newest model that was just in the studio a few days ago. Check it out and let me know what you think.
To take it a step further I was able to tie the images together with an eblast of an upcoming event that we are hosting. Same model, completely different design element, but still kept the the attitude that we wanted for Black Diamond Digital. I uploaded the eblast here.
Next, I updated the Black Diamond Digital Blog with all of the same updates and links. I did all of this in the matter of only a few hours and was able to reach three different audiences, from C level executives to just my crazy friends that have no problem wearing a ridiculous beanie for any occation, to Twitter users who may never set foot in Las Vegas.
This is a perfect example of the new age of advertising, direct market reach with little to no cost.





December 3rd, 2008 at 10:20 pm
[...] looks like I have to read Jake’s post [...]